In order for designers to be able to take a critical view of contemporary life (we) need to find a place to speak from within culture, and not position ourselves outside or above it.
Why do we use vernacular?
-spontaneous, unpretentious voice
-an aura of authenticity
-a connection with youth culture
-an association with subculture
-nostalgic appreciation of history
OR
wow. sounds like something an english major would say : )
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